As irony would have it, we have scheduled our book interview with Edsor Kronen, one of the oldest tie manufacturers in Germany (founded in Berlin in 1909!), on the International Women’s Day, March 8th. For those in the know – that day used to be a big deal in our native Russia, and we still have some emotional sentiments towards it.  Having own tie made on that day would mean a few things – our final liberation from traditions that make little sense, whatever..  That was the first time Natasha has seriously regretted the fact she is a girl: a tie, it proofed, can change every man’ life to a better within seconds, and the best part of it – effortlessly. Yes! She literally did fall in love with Edsor Kronen ties, and finally got her own made under exact strict cutting and tailoring guidelines. While the template is machine sewn, the final lining and the seam are always hand-finished, a guarantee that a tie (made from the finest Italian silk!) will be long-lasting.

It took no longer than one hour for Natasha’s "made-to measure" piece while she was interviewing company charismatic CEO.   A blue-eyed blond Jan-Henrik Scheper-Stuke has the appearance of a modern dandy. Raised in a conservative family, the law graduate believes in tradition and the art of tie making. A CEO who sells ties and spends time on the shop floor – as he recently did at the Galeries Lafayette – and bikes around Berlin wearing bow ties: can we ask for more authenticity?

This valuable commodity is part of Edsor Kronen DNA that undergone several changes. While maintaining exclusivity, Edsor now is more accessible to a younger, fashion-savvier audience. Recent workshop in Galeries Lafayette, offering bespoke designs to be individually selected and sewn live in store, was a brilliant marketing idea. Collaborations with labels Lala Berlin and Kilian Kerner have given Edsor Kronen a cool edge.

What is next? We don’t know but cannot wait to see more men wearing ties on the streets of Berlin. The heyday of modern dandies is just about to begin.

Images:
1.Edsor Kronen by The Fashion Philosopher
2. Jan-Henrik Scheper-Stuke by Freunde von Freunden
3. Jan-Henrik Scheper-Stuke in the Galries Lafayette by Yury Kolesnichenko